Project Details
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Project Title : Enhancing Livelihood and Profitability of Malihabad Farmers through Horti-Enterprise Module

Organisation :
Lead Organisation : ICAR-CISH, Lucknow

Objectives :
1.   To enhance the small and marginal farmer’s income through participatory assessment of horti-enterprise modules and introduction of newer technologies.

2.   To bring about economic empowerment and nutritional security among rural women through low input income sources and utilization of local resources.

3.   To enhance the small and marginal farmers income by promoting secondary agriculture through farmers’ interest groups.

4.   To build network of linkages with different stakeholders for improving access to information, technology, input and market in order to ensure higher income.

Interventions :

1 Entrepreneurship ModuleDashehari mango pulp ice cream productionSmall sized, inferior quality mango fruits are sold in Malihabad at Rs. 8-10/kg which causes economic loss to the farmers. Technology was developed for mango pulp extraction and preservation and further value addition of mango pulp at ICAR-CISH, Lucknow under FFP for empowering rural youth. Rural youths were capacity built on pulp extraction and preservation technology. One small scale enterprise established for the production of mango ice cream in village Bhadwana, Malihabad. M/S Sweetwell Ice Cream is now selling Dashehari pulp based Ice Cream with an annual turnover of Rs.10 Lakh. The firm has generated employment for 15 rural youth. The MoU has been signed with the firm.5
Events :

1 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationmango based poultry farming100 farmers adopted mango based poultry farming in three villages. Scientists from CARI, Barelley and CISH, Lucknow trained the farmers.FarmerICAR-CISH, Lucknow241 2/13/2018
2 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationKisan Mela cum agricultural Technologies ShowcasingTo showcase best agricultural technologies to farmersFarmerICAR-CISH, Lucknow400105 11/30/2017
3 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationGreeshm kaleen mashroom utpadan prashikchan karyakramTo train farm men and women on production of milky mushroomFarmerICAR-CISH, Lucknow10011 3/21/2018
4 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationMethodological framework on implementation of Farmer FIRST projectQualitative and quantitative impact assessment analysis, participatory technology development, PRA, documentation and report writingExtension WorkersICAR-CISH, Lucknow152 10/3/2017
5 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationmango based poultry farmingTo address problems of mango farmers who integrated rural poultry in their orchardFarmerICAR-CISH, Lucknow550 8/18/2017
6 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationTurmeric field DayFarmers have integrated turmeric as intercrop in mango orchards under FFP. In order to train them on processing of turmeric, Field day was organizedFarmerVillage Mohammad Nagar Talukedari, tehsil Malihabad, Lucknow255 1/29/2018
7 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationInauguration of farmer FIRST and Training of farmersInauguration of Farmer FIRST project FarmerICAR-CISH, Lucknow500114 3/21/2017
8 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationKisan Gosthi on Establishment of Nutri-gardenTo demonstrate Nutri-Garden among partner farmersFarmerVillage Nabi Panah, Malihabad, Lucknow10049 3/29/2017
9 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationTraining and Demonstration for on-farm value addition of raw mango To capacity build rural women on value addition of mango and demonstration of solar dehydratorFarm WomenVillage Mohammad Nagar Talukedari, tehsil Malihabad, Lucknow030 5/4/2017
10 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationElectronic Media Coverage of Farmer FIRSTMedia coverage of farmer FIRST activitiesFarmerVillage Nabi Panah, Malihabad, Lucknow500 6/7/2017
11 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationKisan Gosthi on NurseryTo demonstrate nursery management of fruit cropsFarmerMeethenagar, Malihabad, Lucknow300 7/22/2017
12 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationWorkshop on Adoption of Mushroom Diversity for Augmenting Income of Rural Women and Landless Farmers.Livelihood support to rural women and landless farmers through mushroomUnemployed YouthICAR-CISH, Lucknow2050 9/20/2017
13 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationस्वच्छता ही सेवा अभियान के अंतर्गत श्रमदान To make farmers aware about cleanliness.FarmerVillage Mohammad Nagar Talukedari, tehsil Malihabad, Lucknow10050 9/24/2017
14 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationSensitization of rural youth about carrier in agriculture on Agriculture Education To sensitize rural youth for agriculture educationUnemployed YouthVillage Nabi Panah, Malihabad, Lucknow1523 9/3/2017
15 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional station 'सहभागिता'- Self Help Group FormationTo promote mango based poultry farming in Mall-Malihabad mango belt a SHG named 'सहभागिता' has been formed. The main objective of SHG is to produce chicks of CARI Devendra, Nirbheek, Aseel and Kadaknath breeds of poultry through community hatchery machine for supply of chicks to other fellow farmers. Self Help GroupNabipanaha260 10/10/2019
16 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationCreation of women SHG-SwavalambanTo create women SHG on value addition of mango To link SHG with ABI for marketing To provide livelihood to rural womenSelf Help GroupMohammad Nagar Talukedari, Malihabad, Lucknow020 6/6/2020
17 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationDemonstration and training of vertical farming structure for the establishment of Nutri-gardenDemonstration and training of vertical farming structure to the landless agricultural labor and women for providing nutritional security.OthersCISH, Rehmankhera, Lucknow46 7/15/2020
18 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationIntercropping day An Awareness program for improving the farmers' income through intercropping in mango orchardsFarmerVillage Mohammadnagar Talukedari, Malihabad 3610 10/29/2020
19 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationDemonstration of perennial variety of Sorghum CoFS-29 as a intercropping in Mango orchard Demonstration of perennial variety of Sorghum CoFS-29 as an intercropping in Mango orchard ecosystem for solving the problems of those farmers who also do animal husbandry along with gardening, the problem of green fodder for milch animals and domestic animals. FarmerVillage : Mohammadnagar Talukedari and Nabipanah of Malihabad block Lucknow4012 8/19/2020
20 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationOne-day Training cum workshop on "Entrepreneurship Development on Button Mushroom Production and ProcessingICAR-CISH, Rehmankhera organized one-day Training cum workshop on "Entrepreneurship Development on Button Mushroom Production and Processing" for providing livelihood to the rural youth.Unemployed YouthICAR-CISH, REHMANKHERA, LUCKNOW150 9/10/2020
21 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationOne day workshop on "Swachhata Abhiyan" and "Swaraj Bharat" on the occasion of 150th birth anniversary of Mahatma Gandhi and the birthday of Shaheed Bhagat Singh One day workshop for awareness "Swachhata Abhiyan" and "Swaraj Bharat" on the occasion of 150th birth anniversary of Mahatma Gandhi and the birthday of Shaheed Bhagat Singh under the Farmer First Project ICAR-CISH and Awadh Aam Utpadak avam Bagwani Samiti, Nabipanah on 28-09-2020 at primary school, Nabipanah, Malihabad FarmerVillage Nabipanah, Malihabad, Lucknow2510 9/28/2020
22 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationCelebrated World Soil Day 2020Farmers aware about the importance of soil healthFarmerVillage Nabipanah, Malihabad, Lucknow 4010 12/5/2020
23 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional station Celebrated the Kisan Diwas - 2020 under the Clean India Mission.The 23rd December, 2020 is observed as the Farmers’ Day (Kisan Diwas) to celebrate the invincible contributions of farmers and agriculturists in enhancing the country’s economy. Farmer Village Nabipanah, Malihabad, Lucknow7515 12/23/2020
24 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationEntrepreneurship development through button mushroom cultivationFor increasing livelihood through button mushroom farmingUnemployed YouthICAR-CISH, LUCKNOW20 12/14/2020
25 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional station“भा.कृ.अनु.प.- केन्द्रीय उपोषण बागवानी संस्थान में प्रधान मंत्री जी द्वारा देश के किसानों के संबोधन एवं किसान सम्मान निधि के आवंटन कार्यक्रम का लाइव प्रसारण का आयोजन”पूर्व प्रधानमंत्री भारत रत्न स्वर्गीय अटल बिहारी वाजपेयी जी के जयंती के अवसर पर माननीय प्रधानमंत्री श्री नरेन्द्र मोदी जी ने वीडियो कांफ्रेंसिंग के माध्यम से सभी अन्नदाता किसान भाइयों और बहनों से किसान संवाद किएOthersICAR-CISH, LUCKNOW305 12/25/2020
26 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationSanitation Awareness Programme For Sanitation Awareness OthersVillage Mithenagar, malihabad, lucknow1510 12/30/2020
27 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationinauguration of mango pulp ice-cream factory under Farmer FIRST project. For augmenting the income of mango growers through Entrepreneurship development in mango pulp Unemployed Youth Malihabad, Lucknow, Uttar Pradesh 4012 2/23/2021
28 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationKisan Mela To showcase best agricultural technologies to farmersFarmerICAR-CISH LUCKNOW 450150 3/10/2021
29 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationWomen leadership in Agriculture : Entrepreneurship, Equity and Empowerment of women through innovative horticulture technologies.Women leadership in Agriculture: Entrepreneurship, Equity and Empowerment of women through innovative horticulture technologies.Farm WomenICAR-CISH Lucknow 1031 3/8/2021
30 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationOnline bayer-seller meet While mango orchards, who are constantly facing the Corona disaster, are suffering from the thrips on one hand, they are worried about its sale due to the closure of the market. In order to connect farmers, fruit trading companies, and various departments of the government, the Central Institute of Subtropical Horticulture organized an online Mango Buyer-Seller Seminar on June 5, 2021 under Farmer FIRST Project and ABI.FarmerICAR-CISH, LUCKNOW 3510 6/5/2021
31 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationInauguration of Mango Outlet for better pricing and marketing of Dashehari Mango GI-125Linkage to the state line department for providing a marketplace for mango farmersFarmerKisan Bazar, Gomtinagar, Lucknow 150 7/5/2021
32 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationInauguration of Mango Outlet for better pricing and marketing of Dashehari Mango GI-125For better pricing and marketing of Dashehari Mango GI-125 in the Single-layer CFB box FarmerBhoothnath Market, Lucknow 90 6/28/2021
33 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationInauguration of Mango Outlet in the premises of Horticulture and Food Processing Department, Shapru marg, Lucknow for better pricing and marketing of Dashehari Mango GI-125For better pricing and marketing of sanitized and packed Dashehari Mango GI-125 for augmenting the farmer's income FarmerHorticulture and Food Processing Department, Shapru marg, Lucknow150 6/14/2021
34 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationone-day training program on entrepreneurship development on Dushehari mango pulp processing and value addition For augmenting the income of mango growers and farm women through Entrepreneurship development in mango pulp processing and value additionSelf Help GroupNabipanah, Malihabad2010 6/29/2021
35 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationone-day training program on entrepreneurship development on Dushehari mango pulp processing and value addition Entrepreneurship development in mango pulp processing and value-added productsUnemployed YouthICAR-CISH, LUCKNOW102 6/26/2021
36 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationICAR-CISH, Lucknow organized Scientist-Farmer's interaction meet under FARMER-FIRST projectTo solve the problem of costly fodder for the milch animals of the farmersFarmerICAR-CISH, Lucknow 350 8/13/2021
37 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional station A training cum workshop on Guava pulp processing and value-added products For entrepreneurship development through the value addition of guava pulpSelf Help GroupVillage Mohammadnagar Talukedari, Malihabad1020 8/24/2021
38 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationICAR- Central Institute for Subtropical Horticulture, Lucknow organized a Scientist-Farmer Dialogue on the topic 'Food and Nutrition for Farmers' under 'Amrit Bharat Mahotsav' programmeFor the awareness of the establishment of Nutri-Garden for year-round availability of chemical-free fruits and vegetables for nutrition security. Farm WomenICAR-CISH, Lucknow 2525 8/26/2021
39 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationICAR-Central Institute of Subtropical Horticulture, Lucknow organized Field Day in adopted village Mohammadnagar Talukedari, Meethenagar, Nabipanah of Malihabad blockFor interaction with farmers and solve their horticulture-related problems.FarmerMohammadnagar Talukedari, Meethenagar, Nabipanah of Malihabad block83 8/27/2021
40 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationUnder The Farmer FIRST Project ICAR- CISH, Lucknow organized an ‘Innovator-Farmer Meet on the the Nutri-sensitive Agriculture’ under ‘Amrut Bharat Mahotsav’ programmeTo improving the farmers’ income and nutrition securityFarm WomenICAR-CISH, Lucknow 7030 9/3/2021
41 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationICAR-Central Institute of Subtropical Horticulture, Lucknow demonstrated the ICAR-CISH-Fasal Shakti and ICAR-CISH Bio-Enhancer on Broccoli cultivation under Farmers FIRST Project. For demonstration of the importance of micronutrients and soil micro-organisms in farming.FarmerNabipanah, Malihabad 100 9/13/2021
42 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional station‘Nutri-Garden Campaign and Plantation Drive’ under Nutricereals Mega convention for International Year of Millets 2023. For aware about the importance of various types of millets and drumstick its benefits for the health.Farm WomenMeethenagar, Malihabad2030 9/17/2021
43 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationA online Scientist-Farmer Interaction Meeting under ‘Amrut Bharat Mahotsav’ For empowering the farmers and rural youth by promoting Hortipreneurship and resource sharing, creating Farmer Producer Organizations and women’s Self-help Groups, developing ‘Seed Villages’, and improving farmers’ skills for improved supply chain management in mango and other crops.FarmerICAR-CISH Lucknow 4010 7/16/2021
44 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationOne day training programme on ‘Button and Oyster mushroom productionEntrepreneurship development on the production of Oyster and Buton mushroom Unemployed YouthICAR-CISH, Lucknow 102 10/21/2021
45 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationFarmers meeting on possibilities of export of horticulture crops in Uttar Pradesh.awareness to the farmers for integrated pest management and community based farming for produce good quality horticulture produce which farmers can export and get maximum price. FarmerICAR-CISH, REHMANKHERA, LUCKNOW 17030 11/25/2021
46 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationa Farmers Interaction for broadcasting address of Prime Mister Shri Narendra Modi ji during "Conclave on Natural farming"Motivated to adopt Natural farming that will help in amelioration of soil and environment health. For promote and support initiatives leading to sustainability of the system, cost reduction, market assess and better value realization to farmers. FarmerICAR-CISH, REHMANKHERA, LUCKNOW 16040 12/16/2021
47 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationNational Farmers Day programmeFor honored the progressive farmers for Utkrisht Krishak SammanFarmerICAR-CISH, REHMANKHERA, LUCKNOW 12030 12/23/2021
48 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationPM’s Live in program cum kisan GosthiOn the occasion of tenth instalment of Prime Minister Kisan Samman Nidhi and how farmers can start their own startup and export their products in the country and abroad and can make the dream come true of self-reliant agriculture and self-reliant India.FarmerICAR-CISH, Lucknow 11040 1/1/2022
49 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationOne day training programme on Oyster mushroom production to build livelihood for rural youth through mushroom production. Unemployed YouthICAR-CISH, Lucknow 123 2/16/2022
50 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationOne-day training program on home scale processing and value addition of fruitEntrepreneurship development through value-added products from Mango, Guava, and other subtropical fruits, as well as the preparation of nutri-feeds for children and adultsSelf Help GroupNabipanah, Malihabad, Lucknow 820 2/17/2022
51 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationKisan Diwas To honor the farmers who have done excellent work in agriculture like IFS module, Mushroom production, secondary hardening of TC Banana plants, poultry and growing high value vegetables with mulching and drip irrigation etc. FarmerICAR-CISH, Lucknow 300 12/23/2022
52 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationOne day training cum workshop on “Ready to Fruit Bag Dhingri (Oyster) Mushroom”To develop entrepreneurship by imparting practical and skill knowledge of mushroom production to farmers and rural youthUnemployed YouthICAR-CISH, Lucknow 200 12/6/2022
53 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationOne day workshop on entrepreneurship development from secondary hardening nursery of tissue culture banana plantEntrepreneurship development from secondary hardening nursery of tissue culture banana plant Unemployed YouthICAR-CISH, Lucknow 3010 7/11/2022
54 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationOne day training cum workshop on “Ready to Fruit Bag Dhingri (Oyster) Mushroom”For enhancing livelihood and nutritional security through mushroom farming FarmerICAR-CISH, Lucknow 200 12/6/2022
55 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationField survey in Mall block for adoption of new villages for second phase of FFP For adoption of new villages for second phase of FFP FarmerDhakwa, Bhanpur and Hasnapur 4015 4/1/2022
56 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationWorkshop on Mango orchard based poultry farming For increasing the livelihood option of farmersFarmerDhakwa 282 4/12/2022
57 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional station Field day on “Fruit Bagging Technology”For demonstration of “Fruit Bagging Technology”FarmerNabipanah, Malihabad, Lucknow 250 5/3/2022
58 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationFarmer Scientist interactionTo check the performance FFP interventions.FarmerDhakwa, Mall, Lucknow 255 5/10/2022
59 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationOne day workshop on “Safe Harvesting and Post Harvest Management of Mango”to create mass awareness about harvesting, safe ripening and value addition and processing of mangoFarmerDhakwa, Mall, Lucknow 150 6/30/2022
60 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationScientist-Farmer-Stakeholder interaction meeting For provide technical backstopping to stakeholders and mango farmers for mango export FarmerICAR-CISH, Lucknow 505 4/14/2023
61 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationDemonstration of Bio-fungicide ICAR-Fusicont for mango wilt disease managementMango wilt disease managementFarmerDhakhava village of Mal Block80 12/8/2023
62 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationFAO counselor, Mrs. Bayer from embassy of Federal Republic of Germany, Visited FFP farmers field and mango orchard For mango export promotion OthersMalihabad 83 7/11/2023
63 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationDemonstration of “Fruit Bagging Technology” in mango Motivate and encourage farmers to adopt fruit bagging technology in their mango orchards by highlighting its positive impact on yield, quality, and market value.FarmerNabipanah and dhakhava village of Mal block 250 5/11/2023
64 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationField day on mango GAP farmers To educate farmers about the concept, methodology, and benefits of Mango GAP & fruit bagging technology in mangoFarmerNabipanah and dhakhava village of Mal block 200 5/22/2023
65 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationFarmers meeting on flower cultivation To empower farmers to integrate flower cultivation into their agricultural practices as a means to enhance their income and overall agricultural productivity.FarmerDhakhava village of Mal Block82 5/11/2023
66 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationFarmers meeting for formation of Women Self Help GroupFor formation of SHG group is to promote entrepreneurship by training women in processing, mushroom production and nursery.Self Help GroupIbrahimpur, Bhanpur village of Mal block 1020 11/6/2023
67 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationOne day workshop on promotion of intercrop in mango orchard For enhance farmer income through intercropping of turmeric in mango orchards FarmerICAR-CISH, Lucknow 205 7/19/2023
68 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationMango Bayer seller interaction For facilitate the marketing linkage of mango GAP (Good Agricultural Practices) farmers with the private companyFarmerDhakhava village of Mal Block300 5/23/2023
69 ICAR Central Institute of Sub Tropical Horticulture, Lucknow regional stationDemonstration on "center opening" and light pruning techniques in mid-aged mango orchards To educate farmers on the benefits of regular and timely pruning. This training focused on reducing tree height, enhancing light penetration, and improving air circulation within the canopy. These practices help facilitate easier pesticide application, improve fruit quality, stimulate new growth, and decrease pest infestations, ensuring sustainable mango production.FarmerDhakhava, Mall-Malihabad 405 8/27/2024